Lasting Impressions-Corporate Gifts

It is not enough just to make an impression in the business world. It is far more important to make a lasting impression. Companies send their clients gifts in order to make a great impression but do those gifts continue to remind the client year after year of the company that sent them? Do you send your client a bottle of wine at Christmas but he forgets about it by January 2nd?

Here are some simple suggestions to make those corporate gifts worth their weight in gold.

1.) Do not send food, wine, or other consumable gifts. Why?

-2 weeks and these gifts are gone forever. -Your idea of delicious may not be the same as your clients. -Your client may have dietary restrictions due to cultural, religious, or medical reasons.

2.) If it looks like advertising ...it is advertising, not a gift!

-No matter how much money you spend on a promotional gift, if it has your information plastered all over it, it looks like advertising. -Cheap and frequent advertising gifts such as note pads or refrigerator magnets are treated as cheap and are frequently thrown away. -Unfortunately, no one is willing to be a walking billboard for your company unless your a fashion designer. T shirts, hats, and other promotional clothing just look like advertising and they find their way to thrift stores and homeless shelters.

3.) Make a lasting impression on your client by giving them something they will personally find valuable and useful.

-Something that will be displayed instead of thrown in a drawer and forgotten. -Something that can and will be used throughout the year not just on holidays. -Discover your clients hobbies, or interests, give products that reflect their interests.

4.) Make a lasting impressions by giving gifts that are truly unique.

-Candy, fruit, wine, and cakes and cookies are traditional gifts given by many people and are easily forgotten especially around the holidays when many gifts of the same type are received it is easy to forget who gave what. -Think about giving a single share of corporate stock. Many of these stock certificates are beautiful frameable art, the value of the gift rises if the company grows and the company you choose can reflect the interests of your client, motorcycle company stock, or a car company stock. Some are as low as $25.00 per share. -Family portrait gift certificates from a quality portrait studio for as little as $50.00 -For a company owner...help them with their marketing. Give a gift of advertising space in the yellow pages or a local newspaper that will continue to bring them business throughout the year. $100.00 can result in thousands of dollars worth of business for them. -Use gift services like LastingImpressions2.com to get help with custom gifts and watch your business blossom with referrals. -Subscriptions to magazines that reflect your clients interests also remind your client of you throughout the year. Better yet have greeting card mailing services like lastingimpressions2.com send clippings from magazines that are of interest to your client on a monthly basis and include gift cards that are designed to work with the clipping. For instance if you client has children and a new "G" rated movie is due to come out send a clipping of the movie review and a gift card for a local theater. Unique, custom and simple when you use gift and greeting card services like Lasting Impressions 2.

About the author:

Owner of lastingimpressions2.com Ms Gossland specializes in corporate gifts and greetings.

Written by: Meredith Gossland

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